Belgian auto designer Pierre Leclercq is the new Head of Styling for Kia. He will be taking a lead in crafting the long-term design strategy of the Korean brand. Furthermore, he will also be in charge of ensuring consistency in the design language across their expanding lineup.
Leclercq will be working with Peter Schreyer, head of design of the entire Hyundai Motor Group, in Kia’s Namyang, Korea design headquarters. Hyundai Motor Group includes the luxury brand Genesis, whose head designer is Luc Donckerwolke, a Belgian as well who used to work for abentley and Lamborghini.
Photo credit to: https://pandulaju.com.my
Pierre Leclerq has worked with Ford, Great Wall Motors and Zagato. His most memorable stint was with BMW where his inputs were influential in the designs of the X5, X6 and models of BMW M.
He joined BMW in 2000 and was stationed at the company’s Designworks studio in California. In 2004, he relocated to Munich, Germany as he became the Senior Exterior Designer and in 2011 became BMW M’s Brand Design Chief. A couple of years later, he joined Great Wall Motors to become their Head of Design.
Hyundai Motor Group’s performance in China has been lagging behind its rivals. With the political tension happening now between Korea and China, the automaker’s sales has been on a decline with Hyundai’s sales falling to 29% and Kia’s to 42% in the first
half of 2017.
With Leclercq’s insight into the Chinese market, the company aims to turn things around and capture a chunk of the world’s biggest market.